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King Krule 'If Only It Was Warmth' by Archy Marshall

Rob Ulitski - 8th June 2023

King Krule self-directs a wistful promo for If Only It Was Warmth, under his real name Archy Marshall. 

The video sees Marshall travelling solo with a cactus, as he experiences a series of unusual, abstract visions. 

Shot in black and white, the promo is reminscent of early black and white films, with a stripped-back yet focused aesthetic.

Featuring a drawn-out steadicam shot at the start - and a questionable demise for the cactus in question - the video starts with a hook which lingers throughout, questioning the reality of what we see on-screen from that moment on. 

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Rob Ulitski - 8th June 2023

Tags

  • Alternative
  • Boat
  • Travel
  • Solo
  • Performance
  • black and white
  • Wistful

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Credits

Production/Creative

Director
Archy Marshall
Producer
Anna Butler
Production Company
Executive Producer
Aaron Z. Willson

Camera

Director of Photography
Pete Bishop
Steadicam
Devan Clarke-Sheward

Lighting/Grip

Gaffer
Harrison Newman

Wardrobe

Stylist
Ellie Rimmer
Make-up
Amie Harfield

Editorial

Editor
Dave Davies

Grading

Colourist
Connor Coolbear
Colour Producer
Oliver Whitworth
Colour Producer
Olivia Jessop
Colour grade company

Other credits

1st AC

Milo Brown

2nd AC

James Tilyard

Spark

Joe Kennedy

Runner

Lily Dizdar

Stunt Coordinator

Dean Forster

Animal Handler

Trevor Smith

Edit Producer

Francesca Cavolina

Edit Producer

Harriet Cawley

Edit House

Marsheen

Medic

Elton Alexander

Kit vehicle driver

Chris Prendergast

Management

September Management

Manager

Theo Lalic

Commissioner

Scott Wright

Rob Ulitski - 8th June 2023

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