Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

L Devine 'Push It Down' by Emilio Gamal Boutros

Rob Ulitski - 2nd May 2023

L Devine works through a whirlwind of emotions in Emilio Gamal Boutros' promo for Push It Down. 

Trapped in her car, unable to think straight or work out her next steps, we see the artist reminiscing over lost love. 

Jumping between poignant moments in the front seat and a riotous display of emotions in the backseat, it's a clever, contained concept that reflects the emotional rollercoaster of young love. 

DoP Lee Thomas captures the contrast of emotions with a mix of realistic lighting and surreal, red-hued colours, whilst the gently accelerated pace of the edit builds to a crashing climax at the end of the video. 

Featured sponsors

Rob Ulitski - 2nd May 2023

Tags

  • New Director
  • Pop
  • Performance
  • emotional
  • Surreal
  • Red
  • Realistic
  • Relationship

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Emilio Gamal Boutros
Producer
Jack Cain
Production Company
Nice Shirt Films

Camera

Director of Photography
Lee Thomas
Focus Puller
Jon Scaife
2nd AC
Liam Rough
Camera Trainee Laura Moscrop

Lighting/Grip

Gaffer
David Dalton

Wardrobe

Make-up
Stevie Squire
Stylist
Thomas Davis

Editorial

Editor
Emilio Gamal Boutros

Grading

Colourist
Carol Cybulski
Colour grade company

Agent

Director's Representation
Nice Shirt Films

Commission

Label
Awal

Rob Ulitski - 2nd May 2023

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video