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Mychelle 'Hurt' by Thea Gajic

Rob Ulitski - 22nd Feb 2023

Thea Gajic directs a second promo for singer-songwriter Mychelle, exploring how we deal with the emotional turmoil of a breakup. 

The concept sees a young woman set up a camera in the corner of her house, just in time to capture her ex-boyfriend collecting the last of his things. From there, we see a montage of different moments - from dinner with friends through to arguments on the phone - all from the fixed vantage point the character set up herself. 

"I wanted to take the typical break-up story and use it to explore our self-obsession and what it might look like if we set up a camera to record ourselves in our worst moments," Gajic explains. "How self-aware are we? How self-aware do we actually want to be?"

This question runs through the video, helping to give context to the narrative moments on-screen, and the eventual reset of the character's life, and her readiness to move forward. 

With a gentle, realistic aesthetic, it's a new spin on the breakup video, with plenty of engaging visuals throughout. 

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Rob Ulitski - 22nd Feb 2023

Tags

  • Singer songwriter
  • Breakup
  • Camera
  • perspective
  • Narrative
  • Character
  • Couple

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Credits

Production/Creative

Director
Thea Gajic
Producer
Micheal Newton
Production Company
Executive Producer
Micheal Newton
Executive Producer
Simon Oxley
Production Manager
Lara Olutunmogun
1st AD
Michael Baugh
Production Assistant
Georgia Rae Sterling-Grant, Development Producer

Camera

Director of Photography
Shaka Agina
Focus Puller
Jak Waughman
2nd AC
Ethan Turner

Lighting/Grip

Gaffer
Sachin Parmar
Spark
Jai Chanté

Art

Production designer
Elena Muntoni
Art Assistant
Hara Spyrou

Wardrobe

Stylist
Manni Kaur
Hair
Manni Kaur
Make-up
Manni Kaur

Casting

Lead actor
Kieran Taylor-ford
Lead actor
Abi Corbett

Editorial

Editor
Amy Dang

Grading

Colourist
Andi Chu

Commission

Commissioner
Erin Corrian-Alexis
Commissioner
Ivor Alice
Label
FAMM

Rob Ulitski - 22nd Feb 2023

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