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OLI 'Float' by Heini Susanne

Rob Ulitski - 7th Nov 2022

Heini Susanne directs a gorgeous promo for OLI's Float, taking inspiration from the film Where The Wild Things Are.

The latest in a long-standing collaboration between the artist and director, the video offers a peek to the fantastical world of childhood with a melancholic undertone, imbued with a strong sense of craft and a sharp eye for detail. 

Filmed in Finland during the summer, Susanne makes the most of a blissful setting, skilfully drawing out splendid performances from the young cast, and managing to capture a complex, illusory snapshot of youth, which feels both intimate and dreamlike. 

Rob Ulitski - 7th Nov 2022

Tags

  • Performance
  • Pop
  • Youth
  • Childhood
  • Melancholic
  • Forest
  • Vignette

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Credits

Production/Creative

Director
Heini Susanne
Producer
Sakke Hytönen
Production Company
Cocoa
Production Manager
Pepe Uimonen

Camera

Director of Photography
Nestori Majoinen
Focus Puller
Riku Kynsilehto

Art

Production designer
Helena Taylor

Animation

Animator
Jouko Raudasoja
Animation Company
Boutique Animation
Animation Production
Tuukka Tikkanen

Editorial

Editor
Jukka Honkanen
Editing company
Cocoa
Post Producer Niko Kuurne

Grading

Colourist
Joni Kuusisto
Colour grade company
Cocoa

Rob Ulitski - 7th Nov 2022

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