Knucks and Kwengface take centre stage in Dir. Lx's compelling promo for Lucious. 

Navigating the world of paparazzi and relentless media attention, we see the artists surrounded by middle men and journalists, whilst they try and move through their day-to-day lives with as little disruption as possible. 

Though left purposefully abstract in terms of narrative, the video packs in lots of references - including a slick nod to Pulp Fiction and The Dark Knight - whilst weaving Lx's signature style into every frame. 

The video is anchored by strong performances and engaging vignettes, which work just as well as standalones as they do part of the larger visual world.