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Todrick Hall 'Pre-Madonna' by Roy Raz

Rob Ulitski - 12th May 2022

After their blockbusting collaboration on Queen, Todrick Hall and Roy Raz knock it out of the park once again with his high concept celebration of the 80s ballroom scene for Pre-Madonna. 

Like the astounding Queen, this was shot in Kyiv in the period before the Russian invasion, which provides a suitable level of scale for this extravagant and flamboyant display of fashion runways, phenomenal styling and slick choreography.

And at the core Todrick gives a wonderfully over the top, and tongue-in-cheek perfromance in a number of jaw-dropping outfits and scenes - not least wearing a ballgown created from metal and old TVs...

Director Roy Raz says, "Pre-Madonna is a tribute to the 90's ballroom scene as Todrick says whimsically- 'the kids were voguing pre Madonna...' - we took everything we love about that period combined with 90's aesthetics...and this is the result. Shot in Kyiv - Our thoughts are always with Ukraine at this time."

Dripping with excess at every corner, it's a true tour de force concept with an outrageously fun vibe throughout. What else would we expect from this dream team of creatives? 

Rob Ulitski - 12th May 2022

Tags

  • Performance
  • Ballroom
  • 90s
  • 80s
  • Flamboyant
  • Kyiv

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Credits

Production/Creative

Director
Roy Raz
Producer
Marco Sroka
Producer
Jenia Bilous
Production Company
2332 Film
Production Company
In N Out Production
Executive Producer
Mari Tato
Production Manager
Denis Kumeiko
1st AD
Kristina Ilyina
Coordinator
Christina Zinchuk
Location Manager
Dima Shevchenko

Camera

Focus Puller
Vlad Dobrik
Steadicam
Max Salo
Photographer
Trevor Herald
Videographer
Madison McGhee

Lighting/Grip

Gaffer
Eugene Malik

Art

Art Director
Marta Kopylova
Production designer
Samuel Ben Shalom

Casting

Casting director
Tania Usenko

Editorial

Editing company
Black Flamingo Films
Edit Producer
Javier Romero
Offline Edit
Ornit Levy ,

Grading

Colourist
Leo Zuloaga

VFX

2D Motion Artist
Armado Bencid

Commission

Label
Awal
Label
Frtyfve
Creative Manager
Brooke Story

Rob Ulitski - 12th May 2022

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