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ELI 'Too Much' by Jade O'Connor

Rob Ulitski - 29th Mar 2022

Jade O'Connor reunites with ELI for the introspective promo for Too Much. 

In a nondescript industrial space, we see the artist travel down to a derelict basement to face her lover in an emotional battle. 

Culminating in an abstract performance vignette, the video allows viewers to see a new side of the artist, and the intense, engaging concept perfectly encapsulates the themes of the track. It's a great follow-up to the pair's previous collaborations - Lover and Revelation - with a gritty, contemporary vibe.

"I wanted to showcase ELI’S dystopian reality as we follow her in a chaotic battle between herself and her desires." says O'Connor. "The ‘tug of war’ scene acts as a metaphor for the push and pull an abrupt end to a relationship can bring. [That feeling of] still wanting to go back even though you know you shouldn’t.

"From feeling disoriented, excited and back to derailed, you’re never quite sure what is coming next." 

Rob Ulitski - 29th Mar 2022

Tags

  • Choreography
  • Dance
  • Abstract
  • Performance
  • emotional
  • Relationship

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Credits

Production/Creative

Director
Jade O'Connor
Producer
Jade O'Connor
Runner
Edmund Bishop

Camera

Director of Photography
James Huthwaite
Focus Puller
Harry Coleman

Lighting/Grip

Gaffer
Tom Thain
Sparks
Santi Toranzo, Ryan Anderson

Art

Art Director
Bri Burton

Wardrobe

Make-up
Fleur Radford

Choreography

Choreographer
Eleanor Grace Hann

Casting

Lead Dancer
Joshua Shanny-wynter
Cast
Zuleha Oshodi, Andrea Ivette

Rob Ulitski - 29th Mar 2022

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