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Winnie Raeder 'The End Of Me' by Rianne White

Rob Ulitski - 28th Mar 2022

Rianne White directs the first of three visuals for London-based Winnie Raeder's new EP, with a minimalist and near abstract piece for The End Of Me. 

The video explores connection and comfort, visualised through two pairs of hands entangled in twine, attempting to reach each other and free themselves from their binding. Rianne White explains that the idea came from the clarity of Raeder's delivery of her music. 

"Winnie has a sound that grants you access to your inner world and has you locked in a dance with yourself as you feel every word and note of it," she reflects. "We spoke about connection, feeling uncomfortable, playing with the nerve in the song - a place where you can be both fearless and vulnerable, consumed by a gas leak effect of your own emotions. Let’s sit still, and really feel it."

The focus upon this symbolic imagery, and infusion of emotion perfectly match the downtempo track. It's an intriguing introduction to the video series.

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Rob Ulitski - 28th Mar 2022

Tags

  • Director's notes
  • Pop
  • Hands
  • Twine
  • Connection
  • Discomfort
  • Abstract

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Credits

Production/Creative

Director
Rianne White
Producer
Jake River Parker
Production Company
Executive Producer
Nathan Killham
Production Manager
Rowan Mackintosh King
1st AD
Joe Starrs

Camera

Director of Photography
Jake Gabbay
Focus Puller
James Hills
2nd AC
Sonia Rodriguez

Lighting/Grip

Gaffer
Kieran Brown

Art

Art Director
Furmaan Ahmed

Wardrobe

Stylist
Detroit Law
Make-up
Madeline Brown

Editorial

Editor
Charles Gamble
Editing company
Okay Studio
Edit Producer
Holly Tidwell

Grading

Colourist
Ruth Wardell

Agent

Director's Representation

Rob Ulitski - 28th Mar 2022

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