Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

ArrDee & Aitch 'War' by Gabriella Kingsley

Rob Ulitski - 10th Feb 2022

Gabriella Kingsley directs a dynamic performance promo for the team-up of ArrDee and Aitch. 

The long-awaited collab between two of the UK's top grime artists takes the form of a face-off in War, as we see the two battle it out on Arrdee’s home turf, on a beach in Peacehaven, near Brighton.

Cleverly playing upon the UK press and fan noise of the two being alike - and trying to turn them against each other - there are no actual battles in this video... rather a meeting of minds, confidently doing what they do best in front of some breathtaking backdrops. 

"I was so excited about this brief!" says Kingsley, "I came up with her idea, delivered the treatment, and sold everyone on it in less than 24 hours.

"Setting it in Arrdee’s hometown was so important, and playing on the 360 shot of the likeness of Aitch and Arrdee brings a nice nod to the noise around the two rappers being 'alike'. I wanted the music video to slowly build up the conflict throughout, both surrounded by their armies, but with a modern-day aesthetic that stayed true to them and the culture they represent.

"I loved the idea and couldn't be more pleased with how it all came together. Major thanks to the team and label for all the hard work and collaboration."

Featured sponsors

Rob Ulitski - 10th Feb 2022

Tags

  • Director's notes
  • New Director
  • Performance
  • VFX
  • Grime
  • Battle
  • Brighton
  • Army

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Gabriella Kingsley
Producer
Ersan Beskardes
Production Company
Executive Producer
Harriet-Kate Mckean
Executive Producer
Rebecca Williams
Executive Producer
Matt Nelson
Production Manager
Rachel Bashford
1st AD
Philips Nortey

Camera

Director of Photography
Jomar O'Meally
Focus Puller
Tom Askew
2nd AC
Joshua Ighodaro
Steadicam
Marcus Albertsen

Lighting/Grip

Gaffer
Shaun Clark

Art

Art Director
Louis Lasa-tarbuck

Wardrobe

Wardrobe
Molly Ashman

Editorial

Editor
Charles Gamble
Editor
Peter Welton
Editing company
Okay Studio

Grading

Colourist
Jonny Tully
Colour grade company

VFX

VFX
Johan Barrios
VFX
Peter Welton
Post production company
Post Producer
Harriet-Kate Mckean

Agent

Director's Representation
Rebecca Williams

Commission

Commissioner
John Hassay
Label
Island Records

Other credits

Production Assistant

Nerissa Anderson Gomez

2nd AD

Adi Alfia

3rd AD

Sam Fullerton

Jimmy Jib Op

Dan Lobo-Pires

Jimmy Jib Tech

Drew Tate

Covid Supervisor/Medic

Airmedic

Animal Handler

Andy Butcher

Horse Riders

Charlie Butcher, Elenor Marshall

Thanks To Kelly @ Sussex Film Office

Rob Ulitski - 10th Feb 2022

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video