David Knight - 7th Jan 2022

A young woman pours the ashes of her beloved late mother into her running shoes and leaves her suburban home - wielding a pole vaulter's pole - in a race against time...

Hard Drive Gold, the latest release ahead of alt-J's fourth album The Dream (out on Feb 11th) has a video that follows in the tradition of the band's consistently excellent track record in visuals - particularly those that put a different spin on dramatic suspense. In this case, it comes from a new directing duo, consisting of an alt-J bandmember and his partner: Newman-Wallace are the band's singer and guitarist Joe Newman, and choreographer Darcy Wallace.   

We follow the young woman - played by Ellie McCartney - as she drags the pole from her garage, and then pounds through nearly empty suburban streets with it, as if she is on the longest-ever pole vaulter's run-up. This striking image is made even more mysterious by the context - the imminence of a nuclear attack and, as a result, the mostly panic-stricken behaviour of her neighbours.

Finally she reaches her destination - but can she complete her leap before the missiles strike?

Newman-Wallace's highly cinematic directing debut was shot by Krzysztof Trojnar, and executive produced by Andrew Law, longtime commissioner of alt-J's videos, now head of music and special projects at Biscuit Filmworks.

"It was a great privilege to work with Joe and Darcy on their debut piece of filmmaking,which I think is a brilliant music video that stands tall next to the rest of the band's enviable canon of work," says Law. "Biscuit and alt-J have worked very successfully together in the past, and we were thrilled to build on that relationship with Hard Drive Gold. Newman-Wallace has a very bright filmmaking future, and we’re all very excited about what happens next.”

PRO Credits

Credits

DirectorNewman-Wallace
ProducerAdam Farley
Production CompanyBiscuit Filmworks
Executive ProducerAndrew Law
Head Of ProductionSamantha Chitty
Production ManagerRoma Nesi Pio
Location ManagerTitus Penate
1st ADGeorge Nelson
2nd ADSam Barnham
Director of PhotographyKrzysztof Trojnar
Focus PullerIan Coffey
2nd ACWilliam Crafts
Key GripAlex Hudson
GafferLee Parfait
Production designerShaun Fenn
StylistNatalie Roar
Hair & Make-upMaya Man
EditorLucy Berry
Editing companyFinal Cut
Post production companyRascal Post
Other creditsPA: Dalia Saeed Runners: Bertie Newman, Finlay McCoy Work experience: Jessie Griffiths Grip: Michael Farrell Tech operator: Dan Lobos-Pires Remote head/jib assist: Drew Tate Crane tech: Marcus Pavett Tracking driver: Charlie Roberton DIT: Arthur Graham-Maw Playback: Louis Vella, Chaz Northam Video playback work experience: Raphael Balogun Sparks: Joshua Loudon, Kevin Roberts, Grant Campbell, Sen Flude Assistant Art Director: Samuel Moriarty Buyer/stylist: Edward Kay Props assistant: Jake Parker Props assistant work experience: Doug Keyes Wardrobe assistant: Emmanouela Megkistou HAIR & MAKE-UP ASSISTANT: Carly Roberts MEDIC: Charlie Harrison VFX SUPERVISOR: Markus Lundqvist MINIBUS: John Tyler CAMERA CAR DRIVER: Max Corjemiuk TRAFFIC MANAGEMENT: Billy Stanley HEAD OF SECURITY: Darren CATERING: Honey & Thyme CONTACT: Skye HIRED EQUIPMENT COMPANIES: Get Set Hire, Lee Lighting Services, Optical Support, DLP Media, Chapman UK, Gear Factor, Panavision EDITOR ASSISTANT: Pete Kovacs PRODUCER: Maggie McDermott POST PRODUCTION: Rascal Post POST PRODUCER: James Severn

David Knight - 7th Jan 2022

Related Content

video

Push Baby 'Mama's House' by Roche & Moon

A riotously entertaining video for new band Push Baby's ode to the ironies of modern fame, co-directed by frontman Jake Roche and Moon, for the band's debut Mama's House.

Promonews - 10th Apr 2019

video

Flohio 'Way2' by Ethan + Tom

Tyro directors Ethan Barrett and Tom Gullam provide an excellent device to capture South London rapper Flohio’s boundless energy on WAY2 - constantly from a few feet above her head, as we …

Rob Ulitski - 3rd Sept 2019

video

Cheap Electric Pink Wool '01G' by Tom & Theo

A thief plots to steal the goose that lays golden eggs, but things go awry, in this intriguing video by brother-directors Tom & Theo for electro-pop duo Cheap Electric Pink Wool.

Promonews - 2 months ago

Latest News