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Mabel 'Time After Time' by Samuel Douek

Rob Ulitski - 9th Dec 2021

Samuel Douek directs a warm and reflective promo for Mabel's Time After Time. 

You've probably heard Mabel's cover of the Cyndi Lauper classic on the McDonald's Christmas commercial this year, which depicts the story of a girl who outgrows her imaginary friend, before a trip to a McDonalds restaurant jogs her memory. 

The visual interpretation in the official music video is quite different, opting for a real-life, heartfelt concept which ponders love and loss, remembering those who are no longer with us, whilst looking forward to the future. 

The genuine emotion and intimate setup of the vignettes makes for a profound viewing experience, whilst Mabel's performance is spot-on as always. 

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Rob Ulitski - 9th Dec 2021

Tags

  • Pop
  • Love
  • Loss
  • Christmas
  • Performance
  • Narrative

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Credits

Production/Creative

Director
Samuel Douek
Producer
Zoe Gunn
Production Company
Executive Producer
Francesca Woods
Production Manager
Francesca Woods
1st AD
Elle Lotherington

Camera

Director of Photography
Luke Dryden
Focus Puller
Nacho Guzman
2nd AC
Tyson Douglas

Lighting/Grip

Gaffer
Kieran Brown

Art

Art Director
Tilda Bonham Carter
Art Director
Fingal Green

Wardrobe

Wardrobe
Simone Beyene
Hair
Rio Sreedharan
Make-up
Hila Karmand

Editorial

Editor
Samuel Douek
Editing company

Grading

Colourist
Ben Rogers
Colour grade company
Gramercy Park Studios

VFX

Post production company
Gramercy Park Studios
Post Producer
Robson Yeo

Agent

Director's Representation

Commission

Commissioner
Lisa Foo
Label
Polydor Records

Other credits

Production Assistant

Siniša

Artist Management

Radha Medar, Holly Rose

Management Assistant

Rich Rose

Artist PA

Leonor Fernands

Artists Social Media Manager

Adam Theo

Camera Trainee

Mari Roncalli

Photography

Fran Gomez De Villaboa

VHS Camera

Siniša

Sound

Joel Carr

Runners

Franky Stone, Kesem Shorenzon

Medic

Keith Lane

Rob Ulitski - 9th Dec 2021

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