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Jeshi 'Generation' by Brock Neal Roberts

Rob Ulitski - 6th Dec 2021

Brock Neal Roberts directs a chilling black comedy about urban youth in his latest collaboration with Jeshi.

The video for Generation, the rapper's pin-sharp critique of a troubled society, explores the complex issues facing the youth of today - from drugs to violence to an unhealthy reliance on digital technology - cleverly encapsulated in a fly-on-the-wall aesthetic. 

From a vantage point high above the ground, the camera settles on a series of unfolding narratives, before quickly panning away and seeking out the next moment, involving one or more early-teen boy engaged in activities more usually associated with young men, or to Jeshi himself as on-the-spot commentator.

The concept is lived out by a group of young boys, who light cigarettes for strangers, throw rocks at takeaway food delivery riders and ignore parents whilst engrossed in their phones.

The cyclical nature of the concept is cleverly rounded off in the end scene, where the boys begin to throw rocks at a random neighbour's house, and the perspective switches from third person to first person, proving that we aren't only witnesses to the problems facing society, but very much a part of the tapestry. 

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Rob Ulitski - 6th Dec 2021

Tags

  • Comedy
  • Pick of the Day
  • Performance
  • Hip Hop
  • Narrative
  • perspective
  • Youth
  • Kids
  • Long Distance
  • Satire

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Credits

Production/Creative

Director
Brock Neal Roberts
Producer
Joshua Noon
Production Company
Executive Producer
Sana Khan
Executive Producer
Precious Mahaga
Production Manager
Ayo Alli
1st AD
Sam Barnham

Camera

Director of Photography
Deon Van Zyl
Focus Puller
Eve Carenno

Lighting/Grip

Gaffer
Federico Belloli

Art

Art Director
Phoebe Ann Harris

Wardrobe

Wardrobe
Ellie Rimmer
Make-up
Kite Chuang

Casting

Casting director
Road Casting

Editorial

Editor
James Bradley
Editing company
Agile Studio

Grading

Colourist
Richard Fearon
Colour grade company

VFX

VFX
Andrius Vizbaras
Post production company
Agile Studio
Post Producer
Alizee Levrino
Post Producer
Bruce Langfield

Agent

Director's Representation
OB Management

Commission

Commissioner
Ed Pearson
Label
Because

Misc

Line Producer
Aidan Robert Brooks

Other credits

2nd AD

Ayokunle Delano

Runners

Stephen Crawley, Brendy Mugisha, Harvey Abbas, Lily Clelland

Trainee

Agneiszka Kocinska

Motion Control

James Gillett

Spark Trainee

Sara Hebil Motie

Standby Props

Archie Kidd

Art Dept

Archibald Kidd

Animals

A-Z Animals

Animal Handlers

Carol Jones, Trevor Smith

Edit Assistant

Mossie Cassidy

Colour

Black Kite

Cast

Kids

Adults

Joseph Simon Bushell, Jessica Osunde, Kamahl Sami Miller, Keith Preddie, Oli Regan, Bunmi Osadolor, Samuel Burgess

Special Thanks

Femi Anderson & Josh Fashola

BTS

Jay Izzard

Rob Ulitski - 6th Dec 2021

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