Promonews - 2nd Dec 2021

KC Locke brings some iconic symbols of luxury living to a warehouse setting, adorning the performances of Raye, Russ Millions and wewantwraiths for production team Da Beatfreakz's Money Calling.

As usual Locke gets excellent performances from the featured artists through a variety of punchy set-ups, but its Raye who stands out, adding charisma and glamour to the proceedings. It's one of the best of her many music video appearances.

"Da Beatfreakz, known for their big collab tracks, really did something special with this one," says Locke. "Working with Raye on this project was a great opportunity to give a contrast of femininity energy and dark beauty to a usually male-dominated drill genre of music. Raye is a natural performer and I feel together we really brought something special to the table.

"This is a great example of building relationships with artists and making the most of a shoot. Though the concept was simple I wanted the artists individual performances to stand out in their own unique way and feel crafted,raw and powerful."

PRO Credits


DirectorKC Locke
ProducerLewis Nicholson
Production CompanySwords & Eagles
Executive ProducerMarisa Garner
Production ManagerElla Taylor Palfrey
1st ADLuke Goodrich
Director of PhotographyStefan Yap
Focus PullerChris Steel
2nd ACDanny Usman
GafferDan Jenner
Art DirectorJenny O'Sullivan
Make-upHannah Sorcha
Stylist (Artist)Nayaab Tania
Stylist (Artist)Lauren Groves
Make-up (Artist)Olly Fisk
HairHashi Adbulkadir
EditorJamil Shaukat
Editing companySwords & Eagles
ColouristAlex Gregory
Grading companyNo.8
Director's RepresentationMarisa Garner Associates
CommissionerDan Miller
LabelColumbia Records
Other creditsRuss Millions Stylist: Rahman

Promonews - 2nd Dec 2021

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