Model Man ft Hamzaa 'Don't Cry' by Theo Watkins
Theo Watkins directs an expressive promo for Model Man featuring Hamzaa.
The video follows main character Joshua Ben-Tovim as he trudges through his daily routine. He waters plants, makes toast, and prepares ready meals in a series of mundane vignettes.
Spliced between these setups however, are frames of Ben-Tovim performing passionate dance movements, glitching in and out like a technical error. At the midpoint, the character is afforded the chance to perform and live out this dance fantasy, bringing a sense of calm and stillness to his day.
It's weirdly satisfying making someone who’s trained in ballet... to stand still most of the day.
"The idea for this video stemmed from melding a character's mundane, everyday routine with mad and expressive dance elements, representing a character's authentic self bubbling up to the surface, through the mire of everyday life," explains Watkins.
"It was my first ever dance video, so it felt like a good idea to keep the main routine confined to a specific part of the song, with the rest relying on stillness, composition and deadpan humour, with hints of dance bursting through in mere frames at a time.
"There was something strange and weirdly satisfying about making someone who’s trained in to a high level ballet and contemporary dance stand still for most of the day.
"Overall we took a lot of inspiration from a 70’s look, seeking to style the video in a slightly anachronistic manner and create a mysterious, dystopian world of beige and browns for our single character to inhabit."
|Director of Photography||Jamie Harding|
|Gaffer||James Copplestone Farmer|
|Art Director||Lois Bryant|
|Post production company||Electric Theatre Collective|
|Lead actor||Joshua Ben-Tovim|
|Director's Representation||Carrie Sutton|
|Other credits||Special Thanks: Olly Cane And Alana Barnett|
Theo Watkins's video for Idles explores a certain type of classic British nostalgia.
Matthew Sterling's video for Shaelone captures a dancer's performance in a variety of locations and on three different formats - Super 16mm, 8mm and VHS-C.
Shooting on Kodak 16mm 200T allowed Matthew Sterling to capture the vibe of Caitlyn Scarlett's Ornaments.
Theo Watkins channels Rear Window in his new promo for indie rock outfit Mosa Wild. But who's watching the band, as they go about their business, and perform the catchy track, day and Night?
London-based production studio KODE has announced the signing of Josh Sondock to their roster of …
The new episode of The Promonews Podcast: Talking Music Videos is out today, …
Berlin-based director Anuk Rohde has signed to FRIEND in London for music video representation.
And so, 2021 comes to an end... and on this New Year's Eve, Promonews proudly presents 'Best …
Seasons greetings and happy holidays, one and all. We hope you have a very enjoyable and properly …
The new episode of The Promonews Podcast: Talking Music Videos - our series of …