Artemas 'Real Life' by Racer
Directing team Racer direct a vibrant multiformat visual for Artemas.
The video for Real Life is saturated and nostalgic, evoking carefree early Noughties vibes with a playful and breezy aesthetic.
Interweaving DV footage and animated assets, the video balances an anachronistic approach with a fresh perspective.
"The track reminded us of songs you would hear from early 2000s grunge bands when we were kids," say Racer. "So it was important to us to create a nostalgic world for Artemas and his friends to hang out in."
The directors know their source material well, and it shows in the final project, which feels like it could have been plucked right from MTV back in the day.
|Director of Photography||Rhys Warren|
|Grading company||Electric Theatre Collective|
|Director's Representation||OB Management|
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