Rob Ulitski - 23rd Nov 2021

Directing team Racer direct a vibrant multiformat visual for Artemas. 

The video for Real Life is saturated and nostalgic, evoking carefree early Noughties vibes with a playful and breezy aesthetic. 

Interweaving DV footage and animated assets, the video balances an anachronistic approach with a fresh perspective.

"The track reminded us of songs you would hear from early 2000s grunge bands when we were kids," say Racer. "So it was important to us to create a nostalgic world for Artemas and his friends to hang out in."

The directors know their source material well, and it shows in the final project, which feels like it could have been plucked right from MTV back in the day. 

PRO Credits

Credits

DirectorRacer
ProducerRacer
Production CompanyOB
Director of PhotographyRhys Warren
ColouristMegan Lee
Grading companyElectric Theatre Collective
Director's RepresentationOB Management
CommissionerTheo Lalic

Rob Ulitski - 23rd Nov 2021

Related Content

video

Josh Barry 'Rush' by Three Shades

It's 2066, and Josh Barry is reminiscing about his 2021 self in this video for the soul singer's Rush, from his debut EP, by directing team Three Shades.

Promonews - 6 months ago

Latest News

news

Anthony Taylor 1958 - 2021

Anthony Taylor, producer of many acclaimed and award-winning commercials, most recently at Kode …

Promonews - 16 days ago

news

Silence signs to Spindle

Spindle have signed the director known as Silence to the company's directing roster for …

Promonews - 20 days ago