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Berwyn 'MIA' by Waxxwork

Rob Ulitski - 15th Nov 2021

Up-and-coming director-duo Waxxwork direct a dark and melancholic promo for Berwyn.

Following their nomination for Eddy Luna's Still Breathing in the Best R&B/Soul Video Newcomer at this year's UKMVAs, the directing team continue their creative journey with this impressive video for Berwyn's new track MIA. 

Interweaving the rapper's strong performance with an action-packed and symbolic storyline, the video cleverly integrates VFX and live action, resulting in a concept that feels bittersweet and poignant.

A clever use of perspective and contrasting frame rates add a haunting dimension to the project. Waxxwork - Timothy Casten and Vikesh Govind - play with the idea of time as Berwyn is stuck in a limbo that's both metaphorical and visual, attempting to escape both memories and reality. 

And it all leads to Berwyn becoming both the victim being buried alive, and also the leader of his captors, shovelling the earth on his alter-ego. It lingers long after watching. 

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Rob Ulitski - 15th Nov 2021

Tags

  • New Director
  • Narrative
  • Performance
  • VFX
  • Hip Hop
  • R&B
  • Surreal
  • Buried
  • Gritty
  • Textural

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Credits

Production/Creative

Director
Waxxwork
Producer
Emma Jane Thompson
Production Company
Executive Producer
Elizabeth Doonan
1st AD
Tom Wynbourne

Camera

Director of Photography
Adam Singodia

Lighting/Grip

Gaffer
Ollie Riches

Art

Art Director
Joe Munro

Wardrobe

Wardrobe
Frankie Noller
Wardrobe
Justin Hamilton
Hair & Make-up
Elaine Lynskey

Grading

Colourist
Myles Bevan

Commission

Commissioner
Daniel Millar
Label
Sony Music

Rob Ulitski - 15th Nov 2021

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