Rob Ulitski - 11th Nov 2021

Ben Ngondo-Cooke explores the hustle of life in his promo for Motive 105. 

The visual for Kings explores poignant human experience, showing short snapshots of different character's lives and their respective journeys. 

A charismatic performance from the artist links the setups together, highlighting the themes in the concept.

"This video’s concept is to match the song’s message; to give kings their flowers," says Ngondo-Cooke. "These are kings of their respective kingdoms, stuck within the cycle of the hustle and maintaining their domain.

"These are urban chronicles that aim to humanise the people, without glorifying the struggle."


DirectorBen Ngondo-Cooke
ProducerBen Ngondo-Cooke
Executive ProducerMotive 105
Director of PhotographyBrandon Quan 
Focus PullerMyles Wilkinson
2nd ACLawaiza Hussain
GafferJacob Grech
Make-upTalia Zanger
EditorBen Ngondo-Cooke
ColouristSam Viner
Other creditsSparks: Ryan Anderson, Gabrielle Mango

Rob Ulitski - 11th Nov 2021

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