Rob Ulitski - 25th Oct 2021

Rei Nadal directs a suitably irreverent and taboo-busting promo for the sensational Eurovision-winning Italian rock outfit Måneskin's new single MAMMAMIA.

The acid-washed video is set in the band's cartoonishly colourful Glam Rock universe - and all is not well. All the other band members are sick to death of egotistical frontman Damiano David and his selfish, hurtful behaviour. As they sit in a car to take them to the next gig, each of them dream of ever more imaginative ways to take their revenge upon him...

Nadal channels the spirit of the Italian Giallo horror tradition - from the impeccable style and art direction to the inevitable buckets of gore. Strobing lights and frantic camera movement elevate the concept, which feels like a nightmarish drug trip which you can never quite escape.

But most crucially, this brilliant production is underpinned by the band's own sense of humour and self-awareness, sending up the idea of rock excess - referencing The New York Dolls and The Sex Pistols rather than Spinal Tap. And the great concept of a series of imagined murders is actually similar to one of Preston Sturges' great 40s comedies, Unfaithfully Yours.  

“It was a privilege to work with the band as they are incredibly creative and hardworking," says Rei Nadal. "I loved making this video and the final cut, as it doesn't really look like the music videos I am seeing at the moment.

"It really feels like it is its own thing and that is incredibly hard to do at a time where we are constantly bombarded with visuals.” 

PRO Credits


DirectorRei Nadal
ProducerFlaminia Maltese
Production CompanyPrettybird
Executive ProducerJuliette Larthe
Executive ProducerChris Murdoch
Production ManagerLeonardo Grillo
1st ADGiorgio Melidoni
Director of PhotographyLorena Pagès
Focus PullerSilvio Bersani
2nd ACClaudia Mariani
Art DirectorSoraja Cehic
WardrobeNick Cerioni
HairMarco Steri
Make-upChantal Ciaffardini
EditorAmber Saunders
ColouristRuth Wardell
Grading companyOkay Studio
Creative DirectorAurora Manni
Other creditsProject Manager: Leonardo Grillo Management: EXIT Music Management Record Label: Sony Music Italy Service Company: Think Cattleya GM/ Executive Producer: Martino Benvenuti Assistant Producer: Alice Cigada 1st AD: Giorgio Melidoni 2nd AD: Federica D’Alatri AOSM: Claudia Di Luccio Production Manager: Christian Scacco Unit Manager: Alessandro Luceri Production Coordinator: Silvia Barba Production: Raffaele Losco Production: Lorenzo Greco VTR: Marco Bosco Loader: Valentina Chiarello Art Director Assistant: Alice Ariano Prop Master: Marco Marinelli Prop Master: Pierluigi Parisi Stylist: Nick Cerioni Ass. Stylist: Michele Potenza Ass. Stylist: Salvatore Pezzella Makeup: Chantal Ciaffardini Hair Stylist: Marco Steri Hairdresser: Adelaide Fiani Makeup (Extras): Paola Sgreò & Federica Pettirossi Costume Designer (Extras): Giorgia Maggi & Mara Amorosi Photographer: Ilaria Ieie Photographer’s Assistant: Fabio Germinario Video Maker: Giacomo Gianfelici Service: Panalight Post Producer: Harriet Cawley At Zed Colour Producer: Holly Tidwell At Okay Studio Sound Designer: Circuit Recordings PRETTYBIRD UK PR: Lee Sharrock

Rob Ulitski - 25th Oct 2021

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