Promonews - 4th Oct 2021

Directing duo AB/CD/CD explore the relationship between human and machine in their new video for French electronic artist Delaurentis.

A young woman becomes the flamboyant conductor of an airborne squadron of drones, in a mesmerising confluence of stylish cinematography, choreography and visual effects for Unica's Cloud. As the power dynamic moves towards the girl - played by Helena Olmedo Duynslaeger - it brings a riveting spectacle, with the overriding sense that this could quickly become destructive.       

The machine and the place of the human body is a central issue in the work of the directing team who had already explored it with their short film Server Room, and commercials such as 'Age of Experience' for Samsung.


The idea is to show a dynamic of co-habitation between nature, humans and machines.

"A thick fog dissipates over a stadium. Within it, a young charismatic woman. She looks like she escaped from somewhere to get here.

"Through a gestural routine inspired by the world of manga (half-dance, half-incantation), she invokes a drones pack that gathers around her. Perfectly synchronized with her gestures, they offer a show of symbiosis between humans, machines, and nature. Half-magical, half-threatening.

"The second scene presents the young woman as a leader who guides drones through an empty field full of waste. They invest the streets with panache and enthusiasm, a sign of a disturbing burst of vitality.

"There is not really a story, but rather a very simple process. The idea is essentially to show a dynamic of co-habitation between nature, humans and machines. Without taking a position, we let perceive how this dynamic is both beautiful and magical and at the same time quite worrying." 

PRO Credits


ProducerLola Idounda
Production CompanyLa Pac
Production CompanyVery Content
Executive ProducerJerome Denis
Production ManagerLaetitia Snaoui
Production ManagerZelie Deletrain
1st ADMathieu Perez
Director of PhotographySander Vandenbroucke
Focus PullerNina Trubert
2nd ACMartin Grillet
GafferLucas Pommier
Art DirectorPenelope Hemon
WardrobeAlya Derris
Make-upAnouk Haïf
EditorVincent Fleischmann
ColouristSylvain Canaux
Grading companySaint Louis
Post production companyFIRM
Post ProducerCeline Marsais
Lead actorHelena Olmedo Duynslaeger
Director's Rep (UK)Forever
Other creditsDrone Pilot : Robin Colin

Promonews - 4th Oct 2021

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