Rob Ulitski - 28th Sept 2021

Joesef is on a mission to bury his past, in Greg Hackett's enigmatic promo for Fire. 

In the depths of a forest, we see the artist digging a hole, guided by the beams of his car headlights. 

Under a pitch black sky, the concept takes a twist when we see what is waiting to be buried in the boot, raising abstract questions and metaphors as it builds to a claustrophobic climax. 

Hackett takes a relatively simple concept and elevates it with mesmerising cinematography by Jaime Ackroyd, and a brilliant performance from Joesef. 

"Fire is about that feeling of wanting to burn all your stuff and start over," says the director. "It’s about escaping the emotional weight that places and people carry after too much has happened, but realising nothing ever really leaves you in the end anyway."

PRO Credits


DirectorGreg Hackett
ProducerJordi Estapé
Production CompanySpindle
Executive ProducerStitch Richardson
Executive ProducerNosisa Majuqwana
Production ManagerRowan Mackintosh King
1st ADOliver Hill
Director of PhotographyJaime Ackroyd
Focus PullerMalte Huebner
2nd ACNiyi Ferreira
GafferKrunal Saadranik
Art DirectorAhmet Buyukcinar
WardrobeSuzie Walsh
Make-upShamirah Sairally
EditorTim Swaby
Editing companySpindle
ColouristAlex Gregory
Post production companyNo.8
Director's RepresentationClaire Stubbs @ Mouthpiece
CommissionerCheyenne Miller
Other creditsTitle Design - Joe Brown

Rob Ulitski - 28th Sept 2021

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