Dan Massie directs an uptempo live performance promo for Ed Sheeran.
James Arthur 'Avalanche (Live Session)' by Dan Massie
Dan Massie teams up with James Arthur for another live promo, this time for introspective hit Avalanche.
Shot in a contemporary social space, the focus of the concept is purely on James' performance, which slowly unravels as the track builds to its emotional climax.
Cold blue lighting and slow, contemplative shots elevate the reflective themes in the song, whilst the inclusion of the full band adds an extra energy and finesse to the piece.
|Production Company||Electric Light Studios Ltd|
|Director of Photography||Frank Dow|
|Focus Puller||Juan Minotta|
|Gaffer||John Joe Besagni|
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