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James Arthur 'Avalanche (Live Session)' by Dan Massie

James Arthur 'Avalanche (Live Session)' by Dan Massie

Rob Ulitski - 24th Sept 2021

Dan Massie teams up with James Arthur for another live promo, this time for introspective hit Avalanche. 

Shot in a contemporary social space, the focus of the concept is purely on James' performance, which slowly unravels as the track builds to its emotional climax. 

Cold blue lighting and slow, contemplative shots elevate the reflective themes in the song, whilst the inclusion of the full band adds an extra energy and finesse to the piece. 

Rob Ulitski - 24th Sept 2021

Tags

  • Pop
  • Performance
  • Blue
  • Reflective
  • introspective
  • Energy
  • Contemplative

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Credits

Production/Creative

Director
Dan Massie
Producer
Mike Downs
Production Company
Electric Light Studios Ltd

Camera

Director of Photography
Frank Dow
Focus Puller
Juan Minotta

Lighting/Grip

Gaffer
John Joe Besagni

Rob Ulitski - 24th Sept 2021

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