Promonews - 23rd Sept 2021

Having directed the superb official video for My Family, Femi Ladi has reunited with Pa Salieu and Backroad Gee to direct the live performance of the track for GRM Daily's Rated Awards 2021.

The piece echoes the original video by focussing on the energy and charisma of the performers, and creating a strong look in black and white. Situated in a vast concrete space, Ladi uses lighting and camera movement to creates a different kind of edginess to proceedings, and emphasise on the terrific live vocal performances by Salieu and Gee.

PRO Credits


DirectorFemi Ladi
ProducerChiarala Four
Production CompanySomesuch
Executive ProducerEmory Ruegg
Production ManagerBenny Mails
Director of PhotographyOlan Collardy
Production CompanyDmnd Clr
Director's RepresentationAndré Reid
Other credits

Promonews - 23rd Sept 2021

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