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Emeli Sandé 'Family' by Lewis Cater

Promonews - 23rd Sept 2021

Lewis Cater's video for the Family, Emeli Sandé's first release for two years, sees the artist embracing a new look and performanc element to dovetail with what she has described as a “rebirth” for her music.

Emeli enters a London housing estate, before breaking out into a ritual-style dance routine. She is joined by onlookers, with more adding to the group as the video continues. It all ends with Emeli elevated above her circle of fellow dancers, looking into the sky.

"We wanted to create a feeling of spirituality with this video," says Lewis Cater. "It’s about strength, moving forward and rising to the top, no matter what life throws at you."

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Promonews - 23rd Sept 2021

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Credits

Production/Creative

Director
Producer
James Norbury
Production Company
Zebrafish Media
Production Manager
Alex Felstead
1st AD
Elle Lotherington

Camera

Director of Photography
Adam Singodia
Focus Puller
Anil Duru
2nd AC
Anastasiya Cherkasyuk
Steadicam
Richard Lewis

Wardrobe

Wardrobe
Ella-louise Gaskell
Make-up
Kelsey Gitsham

Choreography

Choreographer
Liv Lockwood

Editorial

Editor

Grading

Colourist
Kinan Chabani

Agent

Director's Representation

Commission

Commissioner
Blackstar Agency
Label
Chrysalis Records

Other credits

Choreography Assistant

Moronfoluwa Odimayo

Casting Director

Matt Bailey

Production Runners

Emily Chaplin, Guy Tchackarov

2nd AD

Anna Saracka

3rd AD

Tami Ige

Cast/Dancers

Shane Anthony-Whitley, Tasha Shanade, Chloe Anne Williams, Melanie Whitehead Smith, Felipe Pacheco, Justin Jacob, Chanice Hird, Sophie Chinner, Abira Fernades, Dionne Ward-Anderson

Promonews - 23rd Sept 2021

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