Rob Ulitski - 21st Sept 2021

Following their collaboration on Chicken Lemon Rice, Priya Ragu reunites with director Dumas Haddad on the striking promo for Lockdown. 

The dystopian visual concept highlights two dancers, who are tied to platforms in the vast desolation of an empty quarry. They’re overseen by Priya, who plays two characters: the authoritative Priya, an edgy and charismatic personality who relishes the opportunity to keep the two dancers restrained; and also the sensitive ‘lockdown’ Priya, who is open to other possibilities.

The two dancers use the power and imagination of their choreography to help triumph over their differences. It’s a representation of how society can only find unity via compromise and understanding.

Dazzingly vibrant and punchy, the video is a brilliant showcase of interpretive movement and slick cinematography, and the location lends itself to the post-apocalyptic tone of the concept. 

PRO Credits

Credits

DirectorDumas Haddad
ProducerAbiola Rufai
Production CompanyAgile Films
Executive ProducerSana Khan
Executive ProducerPrecious Mahaga
Production ManagerAyo Alli
1st ADSam Barnham
Director of PhotographyOlan Collardy
Focus PullerMichael Hannides
2nd ACConor Maloney Hill
GafferVini Curtis
Art DirectorJade Adeyemi
WardrobeJake Hunte
HairWilson Fok
Make-upBari Khalique
EditorDumas Haddad
ColouristJason Wallis
Grade ProducerOliver Whitworth
Grading companyElectric Theatre Collective
Director's RepresentationOB Management
CommissionerDom Mckiernan
LabelWarner Music
Other creditsMarketing Manager: Zak Boumlaki Management: Rita Azevedo Marketing Assistant : Harriet Grattan 2AD: Denis Nortey Runner/Driver: Lewis Cherrington Sparks: Amarjeet Singh, Jorge Higgins, Cieran Nash Art Assistants: Martha Howe, Tasneem Elnayal , Set Builder: Toby Caldicott Stylist Assistants: Laura Arkia, Stefania Tasca Make Up Assistant: Afsha Kabani Medic: Paula Moore Dancers: Georgia Curtis, Kane Horn Cast: Fay Lue-Robinson, Ayoola Faddyibi, Nino-Jesus Ureta

Rob Ulitski - 21st Sept 2021

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