Rob Ulitski - 20th Sept 2021

Plum Stupple-Harris directs a sweet and reflective promo for April's Piece Of Me. 

Working late into the night, at a takeaway restaurant, April finds herself deep in the throngs of a shift that feels neverending. Dancing and day-dreaming to kill time, the delivery boy gives April a gift that makes her night just a little bit more fun.

Delightfully optimistic and heartwarming, the video is a perfect showcase for the upcoming pop artist, and boasts excellent cinematography and performances from April and her co-lead, played by Joshua Harriette. 

PLUM STUPPLE-HARRIS:

It gives April... the chance to champion vulnerability. 

"I was really inspired by this track’s layered and contrasting tones - it has a brave optimism. What struck me about Piece Of Me was how it synced up with my emotional state, whether I was in a happy and hopeful mood or feeling a bit more sombre… that’s what I wanted to capture in this video.

"It aims to be uplifting and inspirational but will also give April - someone who screams with youthful potential and who will likely inspire other young people - the chance to champion vulnerability.

"This video is about the times when we don’t feel that great or we are coasting a little, and some seemingly insignificant connection develops with another drifter. This new influence can change us and our lives in profound ways…"

PRO Credits

Credits

DirectorPlum Stupple-Harris
ProducerLuke Biggins
Production CompanyYellow Fish Group Limited
Production ManagerMarcel Beckford
1st ADLiam Desroy
Director of PhotographyTomás Brice
Focus PullerRob Hayward
SteadicamSebastian Jolly
GafferGreg Probert
Art DirectorSet Sisters
WardrobeBrydie Perkins
HairIsha Barry
Make-upDavid Huaret
Make-upTina Khatri
EditorSam Clough
ColouristJon Dobson
Grading companyWash
Lead actorJoshua Harriette
CommissionerKim Jarrett
LabelAtlantic Records
Other creditsProduction Coordinator: Kofi Jr

Rob Ulitski - 20th Sept 2021

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