Rob Ulitski - 10th Sept 2021

Roger Spy dives down a rabbit hole of archival footage and public access television, in the self-initiated promo for Cult With No Name's You're All You Ever Needed. 

Full of era-specific graphics and glitchy channel transitions, it's a true ride, and works perfectly with the track.

ROGER SPY:

What better way to send a message to someone than through an exquisite Cult With No Name track!?  

"This video was shot on a 'grim in every way' lockdown day. All we had was a camera and a space with a couple of lights. We filmed it in January and I knew the album and single were only coming out in August. The long experimental editing process, which was inspired by 'channel surfing', allowed me to explore my fascination with news and archival footage, which I have a mad fascination for since I was a child. I grew up in a household with tons of archival tapes and DVD's - hours and hours of MTV, VH-1 and CNN daily recordings. I tried to incorporate these analogue memories with other subversive references - from Kurt Weill to Pepsi to Michael Jackson - to achieve this cyber-noir aesthetic.

"The video is absolutely flooded with Easter Eggs! I'm a big fan of Fernando Pessoa and I love the idea of how he used to communicate with his own fictitious characters that he created, and got them all in a dialogue through articles they’d write and publish in newspapers and magazines.

"Ultimately, this video is really a love letter from me to someone. I felt, what better way to send a message to someone than through an exquisite Cult With No Name track!?

"The members of the band don't even know I've done this. I guess they'll only find out when they read this - no one has clocked it. The only people that are aware of it are friends of mine that I have explained it and pointed things out to."

Credits

DirectorRoger Spy
ProducerRoger Spy
Director of PhotographyRoger Spy
EditorRoger Spy
VFXRoger Spy
CastErik Stein

Rob Ulitski - 10th Sept 2021

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