Samuel Douek directs an empowering promo for Little Mix's Love (Sweet Love).

This is Douek and the group’s third collaboration, celebrating ten years of Little Mix, and is the title track from their forthcoming album.

The concept was inspired by the Pre-Raphaelite art movement and the lesser known Sisterhood that romanticised nature and emboldened women through painting.

“I wanted to celebrate Little Mix as the regal queens they are; unimpressed by a cohort of Knights that vie for their attention,” explains Douek. 

The opulent promo is shot in a spectacular orangery-style space, adorned with a mesmerising selection of plants, whilst the styling and makeup create a fantasy world that really bring the track to life. 

This is one of the first films to come out of CAMP Productions, recently founded by Douek and executive producer Francesca Woods.