Florian Joahn sees double in his promo for MØ’s new single Kindness.

Influenced by the classic George Michael and Mary J Blige vid for As, Joahn presents a perpetually spinning visual, interspersed with doppelgängers of Mø and a flurry of dancers. 

Hypnotic in its aesthetic, the use of oversaturated, contrasting colour palettes and bold visual effects develops into a maximalist visual feast.