Rob Ulitski - 7th Sept 2021

Florian Joahn sees double in his promo for MØ’s new single Kindness.

Influenced by the classic George Michael and Mary J Blige vid for As, Joahn presents a perpetually spinning visual, interspersed with doppelgängers of Mø and a flurry of dancers. 

Hypnotic in its aesthetic, the use of oversaturated, contrasting colour palettes and bold visual effects develops into a maximalist visual feast. 

PRO Credits


DirectorFlorian Joahn
ProducerJordi Estapé
Production CompanyCOMPULSORY
Executive ProducerKiran Mandla
Director's RepresentationLee Fairweather
Line ProducerJamie Tarr
Creative DirectorISStudio
CommissionerKat Catteneo
1st ADFreddie Wright
Director of PhotographyRhys Warren
1st ACEthan Lodge
GafferConrad Russell
Production ManagerMatt Craig
StylistLee Trigg
HairYukki Yanase
Make-upPorsche Poon
ChoreographerJoelle D’Fontaine
EditorJoseph Taylor
VFXPhil J Wood
ColouristAlex Gregory
Grading companyNo.8
Other creditsCHOREOGRAPHER ASSISTANT: Alisha Nadine

Rob Ulitski - 7th Sept 2021

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