Rob Ulitski - 3rd Sept 2021

Griff dances with her shadow in AB/CD/CD's dynamic promo for One Night. 

Opening on a bustling London street, the artist notices her shadow acting out of character, untethered to natural rules, and moving to its own beat.

Launching into a flurry of choreographed dance - and plenty of visual effects trickery - we follow Griff out of the streets of the city and inside, into studio setups, where the shadow is brought to life as a real character. 

Tapping into classic musical film territory - it's a modern updating of the 'me and my shadow' concept that has been delighting audiences since the early days of cinema - the video feels like a step up in scale for the artist, who won the Brit Award for Rising Star back in May.

PRO Credits


ProducerEleri Evans
Production CompanyForever
Executive ProducerSasha Nixon
CommissionerCaroline Clayton
LabelWarner Music
Executive ProducerNatalie Wetherell
Production ManagerLily Ashton
1st ADTy Hack
Director of PhotographyJoel Honeywell
1st ACKarl Hui
Other creditsShoot PM: Emily Mukerrins PA: Angelica Wolanksa Casting: Natalie Munroe 2nd AD: Rosie Owens @rosieowens 3rd AD: Joe Mulvihill @Joe_mulvihill Runners: Harrison Toward, Kathryn Chorley, Rowan MacKintosh, Jack Gould, Nerissa Gomez, Orlando Bryant. Covid Coord: Yasmin Tippett 2nd AC: Nina Mangold Camera Trainee: Salina Hailemariam Steadicam: Ben Eely @benjamineeley Grip: Daniel Newcomb DIT: Elliot Chi @elliotino Gaffer: Paul Joy Spark: Suzanne Sanders, Oliver Ansty, Morgan Slavin. Video Playback: James Oluwatoyin Production Designer: Ciaran Beale @ciaranlidenbeale Art Asst: Daniel Munro Choreographer: Jay Revell @jayrevellcreates Shadow Dancer: Naomi Weijand @naomiweijand Stylist: Kamran Rajput @kamranrajput Stylist Asst: Karran Rajani Hair Stylist: Roger Cho @rogercho2000 Hair Stylist Asst: Ryu Tomoyose MUA: Michelle Dacillo @Michelle_dacillo Catering: Sands Catering Editor: Vincent Fleischmann @vincentfleischmann Post Production: Creep @creeppost VFX Supervisor: Aubrey Ghansah Post Producer: Catia Abreu Telecine: Rich Fearon @richardfearon @ Black Kite Studios @blackkitestudios @tamara_mennell Creative Studio: Imogen Snell & Riccardo T. Castano At IS Studio Management: Grumpy Old Management

Rob Ulitski - 3rd Sept 2021

Related Content


Breakbot 'My Toy' by AB/CD/CD

Directing team AB/CD/CD have created a superbly entertaining video for French producer Breakbot's My Toy – featuring British DJ & vocalist Yasmin – which …

Cat Velez - 13th Apr 2016


Sigrid 'Sucker Punch' by AB/CD/CD

Sigrid teleports between daytime reality and nighttime craziness - featuring rollerskating ghosts, a party-riot, and escaping from a marching band in a supermarket - in French directing …

Promonews - 29th Oct 2018


Panda Bear ‘Mr Noah’ by AB/CD/CD

French directing trio AB/CD/CD have long been visual adventurers, impeccably crafting mind-bending concepts into playful if not downright puzzling and remarkable videos. Their latest outing with …

Davis Silis - 6th Nov 2014

Latest News