Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Griff 'One Night' by AB/CD/CD

Rob Ulitski - 3rd Sept 2021

Griff dances with her shadow in AB/CD/CD's dynamic promo for One Night. 

Opening on a bustling London street, the artist notices her shadow acting out of character, untethered to natural rules, and moving to its own beat.

Launching into a flurry of choreographed dance - and plenty of visual effects trickery - we follow Griff out of the streets of the city and inside, into studio setups, where the shadow is brought to life as a real character. 

Tapping into classic musical film territory - it's a modern updating of the 'me and my shadow' concept that has been delighting audiences since the early days of cinema - the video feels like a step up in scale for the artist, who won the Brit Award for Rising Star back in May.
 

Featured sponsors

Rob Ulitski - 3rd Sept 2021

Tags

  • VFX
  • Pop
  • Shadow
  • Performance
  • Choreography
  • Dance
  • London
  • Bustling

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
AB-CD-CD
Producer
Eleri Evans
Production Company
Executive Producer
Sasha Nixon
Executive Producer
Natalie Wetherell
Production Manager
Lily Ashton
1st AD
Ty Hack

Camera

Director of Photography
1st AC
Karl Hui

Commission

Commissioner
Caroline Clayton
Label
Warner Music

Other credits

Shoot PM

Emily Mukerrins

PA

Angelica Wolanksa

Casting

Natalie Munroe

2nd AD

Rosie Owens @rosieowens

3rd AD

Joe Mulvihill @Joe_mulvihill

Runners

Harrison Toward, Kathryn Chorley, Rowan MacKintosh, Jack Gould, Nerissa Gomez, Orlando Bryant.

Covid Coord

Yasmin Tippett

2nd AC

Nina Mangold

Camera Trainee

Salina Hailemariam

Steadicam

Ben Eely @benjamineeley

Grip

Daniel Newcomb

DIT

Elliot Chi @elliotino

Gaffer

Paul Joy

Spark

Suzanne Sanders, Oliver Ansty, Morgan Slavin.

Video Playback

James Oluwatoyin

Production Designer

Ciaran Beale @ciaranlidenbeale

Art Asst

Daniel Munro

Choreographer

Jay Revell @jayrevellcreates

Shadow Dancer

Naomi Weijand @naomiweijand

Stylist

Kamran Rajput @kamranrajput

Stylist Asst

Karran Rajani

Hair Stylist

Roger Cho @rogercho2000

Hair Stylist Asst

Ryu Tomoyose

MUA

Michelle Dacillo @Michelle_dacillo

Catering

Sands Catering

Editor

Vincent Fleischmann @vincentfleischmann

Post Production

Creep @creeppost

VFX Supervisor

Aubrey Ghansah

Post Producer

Catia Abreu

Telecine

Rich Fearon @richardfearon @ Black Kite Studios @blackkitestudios @tamara_mennell

Creative Studio

Imogen Snell & Riccardo T. Castano At IS Studio

Management

Grumpy Old Management

Rob Ulitski - 3rd Sept 2021

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video