Rob Ulitski - 2nd Sept 2021

Max McLachlan directs a wild, winding promo for Bingo Fury's new track.

Boiling over with unabashed chaos, the video for Happy Snake starts with the artist trapped in a dark void, sat alone. However, as soon as Bingo's pen hits the page, we are treated to a wave of mystifying images following a snake-like young man, who slithers towards a siren in flamingo-pink, only to be lured in and hunted by the stomping silhouette of a cowboy/girl.

Shot in intense black and white - with contrasting bursts of colour - the video is both a treat for the eyes and a shock to the system. Eagle-eyed fans of Drag Race might recognise the Heart Look by designer Bruna Ignatowska, previously worn by Bimini Bon Boulash and artists such as Rina Sawayama and Josie Man.

Totally and utterly surreal (in the best way), the video falls somewhere between a fever dream and a forgotten memory, and is an excellent visual accompaniment to the track.

"Weirdly the visuals for Happy Snake all came quite naturally," says McLachlan about the conception of the video.  "When I heard that opening rattle, paired with that funk-riddle bassline, I knew we had to have someone genuinely slither to the beat.

"I have known Bruna for a while and have been hunting for the project to put her designs in, and same goes for my friend October [who features in the video]. The connecting dots formed themselves, and we were lucky enough to put together a fantastic team to bring this to life."

PRO Credits

Credits

DirectorMax Mclachlan
ProducerMax Mclachlan
Production ManagerLottie O'connell
1st ADLucy Crow
Director of PhotographySam Donvito
Focus PullerAgne Denapaite
2nd ACCharlotte Elson-Whittaker
GafferFederico Belloli
Art DirectorJoshanne Dar
Costume designerBruna Ignatowska
StylistOlga Petrusewicz
LabelRararok Records
Other creditsCast - October, Arthur Cross Sparks - Noah Gurden, Ben Vacher Assistant Art Director - Danni Henning Textiles Designer And Art Assistant - Janine Saul Art Assistant - Charlii Kerr BTS Photographer - Jacob Middleburgh Catering - Molly Bradbrook

Rob Ulitski - 2nd Sept 2021

Related Content

Latest News