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Bingo Fury 'Happy Snake' by Max McLachlan

Rob Ulitski - 2nd Sept 2021

Max McLachlan directs a wild, winding promo for Bingo Fury's new track.

Boiling over with unabashed chaos, the video for Happy Snake starts with the artist trapped in a dark void, sat alone. However, as soon as Bingo's pen hits the page, we are treated to a wave of mystifying images following a snake-like young man, who slithers towards a siren in flamingo-pink, only to be lured in and hunted by the stomping silhouette of a cowboy/girl.

Shot in intense black and white - with contrasting bursts of colour - the video is both a treat for the eyes and a shock to the system. Eagle-eyed fans of Drag Race might recognise the Heart Look by designer Bruna Ignatowska, previously worn by Bimini Bon Boulash and artists such as Rina Sawayama and Josie Man.

Totally and utterly surreal (in the best way), the video falls somewhere between a fever dream and a forgotten memory, and is an excellent visual accompaniment to the track.

"Weirdly the visuals for Happy Snake all came quite naturally," says McLachlan about the conception of the video.  "When I heard that opening rattle, paired with that funk-riddle bassline, I knew we had to have someone genuinely slither to the beat.

"I have known Bruna for a while and have been hunting for the project to put her designs in, and same goes for my friend October [who features in the video]. The connecting dots formed themselves, and we were lucky enough to put together a fantastic team to bring this to life."

Rob Ulitski - 2nd Sept 2021

Tags

  • Alternative
  • Indie
  • Surreal
  • black and white
  • Fashion
  • Silhouette
  • Slither
  • Snake

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Credits

Production/Creative

Director
Producer
Production Manager
Lottie O'Connell
1st AD
Lucy Crow

Camera

Director of Photography
Sam Donvito
Focus Puller
Agne Denapaite
2nd AC
Charlotte Elson-Whittaker

Lighting/Grip

Gaffer
Federico Belloli

Art

Art Director
Joshanne Dar

Wardrobe

Stylist
Olga Petrusewicz
Costume designer
Bruna Ignatowska

Commission

Label
Rararok Records

Other credits

Cast

October, Arthur Cross

Sparks

Noah Gurden, Ben Vacher

Assistant Art Director

Danni Henning

Textiles Designer And Art Assistant

Janine Saul

Art Assistant

Charlii Kerr

BTS Photographer

Jacob Middleburgh

Catering

Molly Bradbrook

Rob Ulitski - 2nd Sept 2021

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