Ross From Friends 'The Daisy' by Rudá Santos
Rudá Santos's video for Ross From Friends, for the electronic DJ’s new single The Daisy, blends a reverence for speed-cubing competitions and a bittersweet twist worthy of a sci-fi classic.
We are transported through a trippy time-warp to an unassuming park, where a young girl discovers a Rubik’s Cube and a timer on a bench. Her passion for ‘speed-cubing’ ignited, we then follow her on a journey where she works to master her skills.
Our young heroine progresses to a speed-cubing competition, battling through to reach her goal in time. As she wins the competition, however, viewers are confronted with a surreal twist...
Blending an admiration for speed-cubing with the unexpected ending, Rudá Santos also employed 3D animated sequences to bookend the film and reinforce the sci-fi elements. In order to capture authentic, realistic performances, he also chose to cast real Rubik’s Cubers in the promo - including Katie Mouchan-Davies as the main protagonist.
Some of the UK's best speed-cubers... helped us bring the vision to life.
“I’ve always thought the Cube was a mysterious and fantastical object - so the idea to play with some sci-fi elements seemed very fitting and came naturally to me in the writing process.
"Having some of the UK’s best speed-cubers performing in the video also helped us bring the vision to life. Ultimately, we wanted the promo to function as both an ode to speed-cubing as a sport, and a thrilling and engaging short piece of its own.”
|Production Company||Ground Work|
|Production Company||Three Minutes|
|Executive Producer||Aaron Z. Willson|
|Production Manager||Anna Butler|
|1st AD||Olly Kash|
|Director of Photography||Jonny Flint|
|Focus Puller||Lou Macnamara|
|2nd AC||Joana Magalhaes|
|Art Director||Louis Simonon|
|Hair & Make-up||Anna Wild|
|Grading company||Company 3|
|3D Artist||Andrew Cunningham|
|Lead actor||Katie Mouchan-Davies|
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