Rob Ulitski - 5th Aug 2021

A young lad tries to win his ex-girlfriend back in Elliot Simpson's Groundhog Day-inspired promo for Shane Codd. 

The video for Always On My Mind follows the protagonist - played by Ben Harvey - as he keeps reliving the same Friday again and again, making the same mistakes until he decides to use the strange circumstances as a way of getting ahead of the game. 

Director Elliot Simpson thrives on surreal parallel timeline stories - as evidenced in the chart-topping video for Joel Corry x MNEK's Head & Heart last year - and he brings the same sense of magic and wonder to this video concept. 

PRO Credits


DirectorElliot Simpson
ProducerKatie Cooper
Production CompanyPark Village
Executive ProducerNailah Clair Blissett
1st ADFreddie Wright
Director of PhotographyRhys Warren
Focus PullerOliver Munks
2nd ACPatrycja Cyan
GafferSonny Horwell
Art DirectorLottie Toon
WardrobeMaya James
Make-upRebbeca Hampson
EditorElliot Simpson
ColouristAlex Gregory
Grading companyThe Mill
Lead actorBen Harvey

Rob Ulitski - 5th Aug 2021

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