Promonews - 3rd Aug 2021

Sekou Abineri directs a stylish visual to accompany Rachel Chinouriri's collaboration with Hak Baker on the wistful November.

As Chinouriri's emotive lyrics capture the intense memories and nostalgic nature of the track, Abineri's video does a great job in presenting the personalities of the performers and the sense of ease and friendship between them, within beautifully art directed settings.

An empty swimming pool is one of the locations that help to create an aspirational sensibility to frame both the individual and joint performances. These are mainly focussed on the glamourous Chinouriri, but also give Baker his moment in the spotlight, to present a more pop-friendly image than previously.

It all works well with the dreamy soundscapes of the track, Chinouriri's sultry and delicate vocals, and the yearning nature of the lyrics.

PRO Credits

Credits

DirectorSekou Abineri
ProducerCharlie Scannell
Production CompanyPartizan Darkroom
Executive ProducerMayling Wong
1st ADPaolo De Battista
Director of PhotographyTerrence Wilkins
Focus PullerLuke John
GafferHarrison Newman
Art DirectorLouis Simonon
WardrobeNaomi Barling
Make-upAmrita Mudan
EditorJoseph Taylor
ColouristNigel Tadyanehondo
VFXB.art
Director's RepresentationClaire Stubbs @ Mouthpiece
LabelParlophone

Promonews - 3rd Aug 2021

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