Rob Ulitski - 29th July 2021

Directing duo Tusk present a hazy, sleep-deprived promo for Alessia Cara's Sweet Dream. 

A patchwork of colourful vignettes explores the artist's yearning for sleep, whilst her dreamworld simultaneously bleeds into the reality of her conscious world. 

Surreal baby mobiles - made of action figures and sleeping pills - taunt the artist, a sheep appears in her room and her mattresses pile up high, slipping her further and further away from the sweet release of slumber. 

Masterfully executed and hypnotically fun, it's a top-notch effort from the duo. 

PRO Credits


ProducerVeronica Radaelli
Production CompanyUnderWonder Content
Executive ProducerFrank Borin
Executive ProducerIvanna Borin
Production ManagerDakotah Hitt
1st ADJosh Glassman
Director of PhotographyDavid Bolen
Focus PullerQ Rodriguez
2nd ACJonathan Cypress
GafferSebastian Nuta
ColouristMatt Osborne
Director's RepresentationAlexa Haywood at Free Agent UK
LabelDef Jam Recordings

Rob Ulitski - 29th July 2021

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