Rob Ulitski - 28th July 2021

Iain Simpson directs a gripping and thought-provoking video for Rudimental x Skream, touching upon mental health, family and forgiveness. 

The video explores the intertwining lives of two characters in particular - Jack, a man struggling with his father's early-onset dementia, and Safe, a mental health nurse assigned to his case. 

The moving visuals take a look behind the scenes of some of the most difficult, tender moments the strangers share, and Simpson isn't afraid to touch upon themes of nationalism and racism - which ties into the end card promoting Samaritans - who are prepared to offer help, whatever you're going through and whoever you are. 

Simpson's direction, and the excellent cinematography of Lorenzo Levrini, very much lets the story unravel in an organic way, without any bias to the subject matter on screen, and as such represents more of a tapestry of moments, leaning into a grittily realistic aesthetic.


Hopefully this video can help fuel the discussion around mental health.

"This is a story about love overcoming hate, set against the complexities of mental health. I feel it’s an important story to tell in today’s world, with a lot of racial tension in the air being driven by the Government, and a huge wave of impacted mental health about to hit us post-lockdown.

"We quite rightly thank nurses, doctors and frontline workers for their gruelling work battling the pandemic. But we shouldn’t forget about the impact we will see on the population’s mental health and how important mental health specialists are going to be.

There is lots of work still to be done in normalising talking about our mental health, and hopefully this video can help fuel the discussion around it whilst also drawing attention to the fantastic work that charities such as Samaritans, CALM and Movember do in this field.

"It was a privilege to make this video, collaborating closely with Rudimental and a fantastic team of filmmakers. Everyone poured their heart into making it and I’m grateful that together we got to bring this story to life on-screen for such a beautiful song."

PRO Credits


DirectorIain Simpson
ProducerRachel Bashford
Production CompanyHaus Pictures
Executive ProducerHarri Kamalanathan
Production ManagerElla Woollgar
1st ADTy Hack
Director of PhotographyLorenzo Levrini
Focus PullerAnil Duru
2nd ACSinan Yalmaz
GafferAlex Rice
Art DirectorSholto Price
WardrobeKerry Saxon
Make-upKate O'shea
EditorLaura Reyes
Editing companyHomespun
ColouristThomas Mangham
Grading companyThe Mill
Post ProducerKirsty Oldfield
CastJack Rolf
CommissionerKim Jarrett
LabelAtlantic Records
Film LaboratoryCinelab Film and Digital
Other creditsStarring Jack Rolf, Elham Mahyoub, Russell Barnett And Buddy Skelton. Colour Producer - Elle Lockhart Runners - Abigail Bryony, Connor Scanlon Set Assistant - Charlotte Brason Casting Director - Hannah Ashby Ward Casting Associate - Grace Hudson Casting Assistant - Jeremiah Brown Camera Trainee - Ibrahim Khalil Sparks - Dei Sparainaityte,Jack Curtis Sound Recordist - Joel Neale Sound Assistant - Abe Stupple-Harris Sound Designer - Sean Mahoney Online Editor - Max Green Mental Health Consultant - Simon Ardy Special Thanks To Cinelab London And Lorna Fraser At Samaritans In Support Of Samaritans, CALM And Movember

Rob Ulitski - 28th July 2021

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