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Maisie Peters 'Psycho' by Louis Bhose

Rob Ulitski - 6th July 2021

Louis Bhose directs his second video for Maisie Peters, the fun-filled promo for Psycho. 

Following his video for John Hughes Movie a few months ago - and his stint as a guest on The Promonews Podcast a few weeks back - Bhose presents a twisting narrative punctuated by a handful of Maisie clones, amping up the surreal vibes of his previous collaboration with the artist. 

As always, (the real) Peters is mesmerising in her performance, and her willingness to take a chance on an abstract vision pays off hugely, in one of her most exciting and engaging videos to date. 

You can see Louis' pre-vis for the video here

LOUIS BHOSE: 

We built it over a frenzied Whatsapp convo from Maisie's initial idea.

"Fresh off her record being announced, Maisie was once again heavily involved in all stages of the video. What a joy to be able to get instant sign-off on a location, a key prop, a daft joke.

"We built the idea over a frenzied Whatsapp convo from Maisie's initial idea - 'lots of me, swap in and out and make a guy go crazy' - and the idea is essentially an extended version of that.

"We open on Maisie's fictional boyfriend - physically present, mentally absent - as he phone surfs and philanders, before Maisie gets her revenge in a rather elaborate and extended way. Was great working out all the details with MP herself, and feel fortunate to have been given the opportunity to have some real fun with it.

"I feel fortunate - as ever - to work with an incredible team, but have to shout out the hard work from Luci Ellis, Kate O'Shea and Elizabeth Rita, tasked with replicating Maisie 14 times with only a few days prep. If you're ever curious about the quality, appearance, or tong-ability of all the wigs available on the market, I now have the answers. Sia, you know where I am (yikes on the movie tho)."

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Rob Ulitski - 6th July 2021

Tags

  • Pop
  • Performance
  • Surreal
  • collaboration
  • Minacious
  • Sweet
  • Psycho

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Credits

Production/Creative

Director
Louis Bhose
Producer
Frankie Willcock
Production Company
Executive Producer
Precious Mahaga
Production Manager
Alice Cartlet
1st AD
Steven Enirayetan

Camera

Director of Photography
Sam Meyer
Focus Puller
Lewis Morgan
2nd AC
Davide Bianco

Lighting/Grip

Gaffer
Leo Olesker

Art

Art Director
Sarah Asmail

Wardrobe

Hair
Kate O’shea
Wardrobe
Luci Ellis

Editorial

Editor
Jack Williams
Editing company
Assembly Rooms

Grading

Colourist
Mathieu Toullet
Colour grade company
Mpc Colour

VFX

VFX
Dylan Wyne
Post Producer
Joshua Gochez

Agent

Director's Representation
OB Management

Commission

Commissioner
Dan Curwin
Label
Atlantic Records

Rob Ulitski - 6th July 2021

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