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Bissett 'Every Single Time' by Mike Baldwin

Rob Ulitski - 2nd July 2021

Mike Baldwin brings the party vibes in his high-energy promo for DJ/producer Bissett. 

Cleverly capturing a 360 degree snapshot of slick choreography via the use of a motion control rig, dancer Ellie is cloned across two striking timelines - one where she is alone in an industrial setting and the other at a neon-hued rave with a group of friends. 

It's a fun amalgamation of technology and tradition, and the addition of handheld setups and fun visual effects save the concept from becoming too repetitive.

"I went round in circles trying to come up with a concept for this video - so that ended up being the idea," explains Baldwin. "I do love the maths and head-scratching involved with motion control shoots, and it's great seeing it all come together (and a relief that it works) in an edit.

"We lucked out with our main dancer, Ellie, who gave it her all on every take, again and again."

 

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Rob Ulitski - 2nd July 2021

Tags

  • Dance
  • Electronic
  • Choreography
  • movement
  • Neon
  • 360
  • Motion Control

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Credits

Production/Creative

Director
Mike Baldwin
Producer
Emily Vincent
Production Company
Executive Producer
Jack Lightfoot
Production Manager
James Dearden

Camera

Director of Photography
Hamish Anderson
Focus Puller
Matt Lewis
2nd AC
Jenna Wörlin

Lighting/Grip

Gaffer
Richard Scott

Wardrobe

Wardrobe
Waranya Leiper
Make-up
Lisa Chau

Grading

Colour grade company
Framestore 

VFX

VFX
James Dearden
Post production company

Agent

Director's Representation

Commission

Commissioner
Louis Danckwerts
Label
Universal Music

Other credits

Moco Technician

Justin Pentecost

Spark

Alex Magill

Rigger

Gregg Press

Runner

Lauren Smartt

Production Assistant

Rachel Akiboye

Playback

Louis Catlett

Rob Ulitski - 2nd July 2021

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