Rob Ulitski - 1st July 2021

Rob Akin directs a melancholic portrait of stifling loneliness within a marriage, in his video for Jorja Smith's Home. 

The concept of 'home' can mean different things to different people - for some, it's a physical location, for others, it's a feeling of warmth and safety within a relationship. 

In the video, Akin explores emotional disconnection between a woman and her husband. On the outside, it seems they have it all - a beautiful home, a happy child and a lavish lifestyle. But beneath the surface, deep cracks are forming, and Smith bears witness to the turmoil, in her role as a Nanny within the family dynamic. 

It's a poignant emotional rollercoaster, with Akin's subtle direction emphasising the role of the unhappy wife, played by Kattreya Smith. Jorja Smith - who was the creative director on the project - also does a top-notch job with her supporting role, flexing her acting chops in an inspired yet naturalistic manner. 

PRO Credits

Credits

DirectorRob Akin
ProducerFemi Anderson
Production CompanyAgile Films
Executive ProducerPrecious Mahaga
Production ManagerFinlay Roberts
Production ManagerAidan Robert Brooks
Production CoordinatorAyomide Alli
1st ADAyokunle Delano
Director of PhotographyAdam Singodia
Focus PullerNacho Guzman
2nd ACRosie Taylor
GafferJames Duffy
Art DirectorLaura Little
Hair & Make-up (Artist)Zateesha Barbour
Hair & Make-up (cast)Kareem Jarche
Casting directorHeather Basten
EditorRob Akin
ColouristJonny Thorpe
Grading companyGlassworks VFX
Post production companyAgile Films
Post ProducerAndrew Patrick
Post ProducerAthene Aristocleous
VFXSeb Zaniewski (agile Films)
CastKattreya Smith
Director's RepresentationOB Management
CommissionerErin Corrain-alexis
LabelFAMM
Other creditsCreative Director - Jorja Smith Jorja's Manager - Zubin Irani Jorja's Assistant - Hannah Cameron-Grant 2AD - Philips Nortey Runners - Lucia Meadua Ritucci, Sonny Hume-Paton Runner Driver - Michael Robert Leon Baugh Grip - Petros Mhlanga BTS Photographer - Mike Excell Sparks - Sam Crook, James Owens Art Assistant - Jacqueline Du Bled Costume Assistant - Reef Picknell Sound Design - Leon Radschinski-Gorman

Rob Ulitski - 1st July 2021

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