Rudimental 'Straight From The Heart' by JAK
Directing duo JAK riff on the perpetual presence of lockdown in the action-packed promo for Rudimental's Straight From The Heart.
Opening with a selection of abstract POV shots and run-ins with various members of the public, the protagonist is revealed to have a boombox for a head, and an insatiable urge to go out and party.
Infused with a frenetic, unabashed energy and influenced by videos such as the iconic Jonas Åkerlund-directed video for The Prodigy's Smack My B**** Up, the video has a refreshing concept and a confident perspective, and is an exciting sneak peek of Rudimental's latest album release coming September 3rd.
|Executive Producer||Ollie Allgrove|
|Production Manager||Emily Power|
|1st AD||Drew Maitland|
|Director of Photography||Luke Jacobs|
|Focus Puller||JJ Sullivan|
|2nd AC||Anna O'carroll|
|Editing company||The Quarry|
|Post Producer||Melissa Trindade|
|Director's Representation||Alexa Haywood at Free Agent UK|
|Other credits||ECD: Aidan Gibbons 2nd AD: Zoe Brennan Whitmore|
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