Promonews - 15th June 2021

It's 2066, and Josh Barry is reminiscing about his 2021 self in this video for the soul singer's Rush, from his debut EP, by directing team Three Shades.

In fact, Josh takes on various incarnations in this playful piece, from the older fellow taking a nostalgic dive into his record collection, to the younger man dancing, drinking and chilling. And there are also various musician-versions of Barry, including his old school soul vocalist alter-ego.

Ultimately this all serves the gentle groove of the song and the sense of nostalgia and fantasy is given a vintage feel thanks to Luke Dryden's moody cinematography.

"Rush is a trip down memory lane for an ageing Josh, reliving youthful memories triggered by the track," explain London-based Three Shades about this, their second video for Josh Barry. "As he gets lost in nostalgia, the lines between reality, memory and fantasy become blurred and he is overwhelmed by the experience, collapsing in a blissful ecstasy.

"It is a playful but introspective reflection on the absurdity of time - as it passes it feels infinite but once gone it's only retrievable in the form of hazy, rose-tinted memories."


DirectorThree Shades
ProducerThree Shades Creative
Production CompanyThree Shades Creative
Executive ProducerLouis Crehan
1st ADJoshua Jacobs
Director of PhotographyLuke Dryden
Focus PullerHarry Nelder
GafferJeff Celis
Art DirectorBibi Baker
WardrobeEmily Rose Grant
Make-upJulia S. Merino
EditorSimran Lotay
ColouristAlex Chernoff
Other creditsGrip: Von Sonnex Sound Design: Brother Music Runners: Nadine Coton, Adam O’callaghan, Jules Bowden, Andrew Ackon BTS Stills: Joseph Osayande BTS Video: Senyo Mortty

Promonews - 15th June 2021

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