Rob Ulitski - 9th June 2021

Gemma Yin directs a heartwrenching performance promo for German singer-songwriter Zoe Wees. 

Opening with a dedication to her great grandmother, themes of loss and hurt bleed into every frame of the visual, present in snapshots of memories and reminders of those who are no longer with us, as Yin experiments in the video with light, movement and sculptural forms around Zoe.

Empty seats are tucked under a table, blurred visions of departed family members linger in the background - powerful iconography that is universally relatable and fitting to the concept.

The use of colour is especially inspired, cutting from desaturated setups reflecting an overwhelming feeling of emptiness, to shimmering golds and ambers, representing a sense of power and transcendence. 

This will quite possibly be the first time many viewers see and hear Zoe Wees, and Yin has created the most impressive of introductions, celebrating the energy and presence of the up and coming artist.

PRO Credits

Credits

DirectorGemma Yin
ProducerAbiola Rufai
Production CompanyGreatcoat Films
Executive ProducerKareem Adeshina
Production ManagerLeanna Smith
1st ADPhillips Nortey
Director of PhotographyJake Gabbay
Focus PullerJames Hills
2nd ACJomar O'Meally
GafferSam Crook
Art DirectorJennifer Kidd
EditorSam Hardy
EditorGemma Yin
ColouristCaroline Morin
Grading companyWash
VFXGemma Yin
Director's RepresentationLas Bandas Be Brave
CommissionerTarga Sahyoun
Other creditsCovering Director - Shan Phearon Production Assistant - Lorraine Brobby 2nd AD - Susan King Runners - Michael Baugh, Mia Tessema Camera Trainee - Max Gabbay Playback Operator - Steven Toft Sharpe

Rob Ulitski - 9th June 2021

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