Promonews - 8th June 2021

MØ takes on the formidable Globe of Death on her motorbike, before being catapulted into a new idyllic world in Joanna Nordahl's dazzling video for Live to Survive.

Nordahl uses a combination of spectacular action, portraiture and fiery VFX to create a visual metaphor for the sentiment behind the song that marks the return of the artist otherwise known as Karen Marie Ørsted.

In the first part of this breathless video we get the all-action MØ, as two bikes revolve around inside the enclosed Globe of Death. Then she is transported to the countryside by a beautiful lake, having come through the other side of her extraordinary challenge. 

MØ says of Live to Survive: “I hope you’ll dance to it feeling empowered in yourself, with all your vulnerability, strength, beauty, and flaws, and remember that life is a constant dance of ups and downs.”

Credits

DirectorJoanna Nordahl
ProducerMeghan Wilcox
ProducerMathias Gilay
Production CompanyNEW LAND
Executive ProducerTrine Pillay
Executive ProducerSarah Pearson
1st ADAli Copland
Director of PhotographyJeremy Valender
Focus PullerMike Linforth
2nd ACSaskia Dixie
SteadicamBeau Pritchard James
GafferPeter Riches
Art DirectorElena Muntoni
WardrobeLee Trigg
HairBenjamin David
Make-upPorsche Poon
EditorAndreas Arvidsson
ColouristJulia Rossetti
VFXCopenhagen Visual
Director's RepresentationCharlotte Vystavel
CommissionerKat Cattaneo
LabelSony Music
Other creditsDirector’s Assistant - Emmanuelle Soffé 2nd AD - Laura Carrion Production Assistants - Amy Francesca, Chirolles Khalil Creative Direction - ISSTUDIO Globe Of Death Riders - Zyair Andres Marin Singh, Valter Jonas DIT - Ethan Lewis, Felix Wildey Gaffer - Peter Riches Electricians - Kong Wako, Conrad Russell, James Griffiths, Bruce Mann-McClernon Art Department - Jimmy Van Twest, Femi Omogbehin, Victoria Bridger, Jade Rache Wardrobe Assistant - Donnika Anderson Floor Runners - Elizabeth Adeleye, Alfie Davies, Charlie Harte Camera & Lighting - Double R Media Catering - The Bean Bike Sound Design - The Futz Butler Online - Ollie Paxton VP Creative - Mike O’Keefe BTS Photographer - Henry Redcliffe Managers - Melissa Gregerson, Jeff Lersch Special Thanks: Circus Zyair, Loaded Dice

Promonews - 8th June 2021

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