OLI 'Think About It' by Heini Susanne
Heini Susanne directs a tender video for OLI's Think About It, featuring genuine home movies of the artist growing up.
Recorded in 2020, the track rides upon an easygoing mid-tempo pop beat, and the introspective visuals are a perfect compliment to the breezy song.
"I wanted the video to feel like someone deep in thought, maybe even being existential," OLI has explained. "It’s about the big things we take in, like the universe and our place in it. But also the small family moments that are just as important."
This focus on both the macro and micro elements of the everyday are explored in detail, through textured cinematography and poignant cross-cutting of the artist as she exists in the present and the past.
Chromatic lighting and projection effects bring the visual to life, anchoring the concept in a poignant and reflective space.
|Director of Photography||Rick Joaquim, Sasc|
|Focus Puller||Ethan Iveson|
|2nd AC||Florian Dieret|
Adam Powell mines the extensive back catalogue of behind the scenes and home movie footage of The 1975, captured by himself and James Booth, for the deeply sentimental and nostalgic Guys.
Claudia Lee explores a sultry bedroom romance in her ethereal promo for Cici Lara's Feel You.
Sean Clark directs a stripped-back performance promo for North Carolina-based artist Mickey Daze.
First time director Joe Jeffreys weaves a sensual story for fabled electronic artist Stumbleine.
The second episode of Promonews' new series of podcasts with creatives in the music video …
The UK Music Video Awards for 2021 is now open. And there are more awards than ever in …
Pulse Films have announced the signing of directing duo Machine Operated, who have directed …
Promonews is delighted to announce the launch of its first podcast series The Promonews Podcast - …
London-based animation production company Blinkink have announced the arrival of four …
London-based production company Hello Love has announced the signing of Stella Belle Hex to …