Rob Ulitski - 4th June 2021

Ashleigh Jadee directs a powerful promo for Sons Of Kemet's Pick Up Your Burning Cross. 

In the video, actress Kelechi Okafor is shown feeling dejected from an overwhelming barrage of white beauty standards- whether it be in the limited choice of light makeup at a local shop counter, or in the fashion editorials that plaster every magazine in the local shops. 

She eventually discovers pole fitness as a way of reconnecting with ancestral energies that run in the roots of the world around her, gaining confidence from a knowledge that is not seen nor heard, but felt and experienced. 

Beautifully shot by DoP Eric Myers and conceptualised by Jadee herself, the visual is hopeful and memorable, and unwavering in its message. 

PRO Credits

Credits

DirectorAshleigh Jadee
ProducerAdi Alfa
Production CompanyDynasty Entertainment
Executive ProducerAshleigh Jadee
Production ManagerEleanor Hann
Director of PhotographyEric Myers
Focus PullerRob Hayward
SteadicamGary Kent
GafferLighting By Joe
WardrobeNiall Harrison
Make-upDanielle Benn
EditorAmber Saunders
ColouristJason Wallis
Grading companyElectric Theatre Collective
Post ProducerClaudia Carmichael
Lead actorKelechi Okafor
CommissionerLiz Hart
LabelUmg
Other creditsRunner/BTS: Edward Patrick Supporting Actress/Dancer: Laura Lucious Location Scout: Loud Entertainment Graphic Designers: MaraLee, Eyerusalem Lema

Rob Ulitski - 4th June 2021

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