Rob Ulitski - 26th May 2021

Potter Payper runs the game in this impressive promo for Topshottas Freestyle, directed by Darnell Depradine.

Dripping in luxury styling and jewellery, the video opens with Payper standing tall above a makeshift factory of sorts, where dozens of workers are packaging CDs and various merchandise for distribution. 

Reaffirming his status as CEO and the only boss in his company, it's a huge flex that is backed up by a fresh, intricately executed concept, making use of a breathtaking location and slick camera moves - not to mention a confident and assured performance.

"I've always wanted to work with Potter so naturally there was pressure as I wanted to execute a groundbreaking visual and challenge myself as well as my team," says Darnell Depradine.

"The complexity of the idea brought a lot of challenges but with a great team, we were able to pull it off. Big thank you to Marisa Garner and my team Creativs-Label who really helped me create this moment."

PRO Credits

Credits

DirectorDarnell Depradine
ProducerJordi Estapé
Production CompanyCreativs Label
Executive ProducerTony Longe
Executive ProducerNadya Persaud
Line ProducerJamie Tarr
Production ManagerMatt Craig
1st ADSam Roffey
Director of PhotographyStefan Yap
Focus PullerChris Steel
2nd ACElisa Spigariol
Camera operatorArran Green
SteadicamGary Kent
GafferMark Stewart
Art DirectorLottie Toon
WardrobeSunna ( Artist)
EditorJoseph Taylor
ColouristJonny Tully
Director's RepresentationMarisa Garner Associates
CommissionerNicola Sheppard
Label0207 Def Jam

Rob Ulitski - 26th May 2021

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