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Central Cee 'Ruby' by Dir. Lx

Rob Ulitski - 24th May 2021

Dir. Lx directs the latest edition of Apple Music's The Agenda series, for Central Cee's Ruby. 

With Ruby sampling Foreigner's iconic Cold As Ice, we are presented with abstract snapshots of tales from Central Cee's tough neighbourhood in West London, including a young girl's story, as she is shown caught up in a cycle of abuse and neglect. 

With the rapper's prodigious storytelling skills exploring the pressures faced by underprivileged youth in Ruby, Dir Lx lends his cinematic, trademark style to the concept, layered with glitchy overlays and a frenetic edit style.

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Rob Ulitski - 24th May 2021

Tags

  • Narrative
  • Performance
  • Hip Hop
  • Rap
  • Underprivileged
  • Story
  • Bold
  • Apple
  • THE AGENDA

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Credits

Production/Creative

Director
Dir. Lx
Producer
Gil Kolirin
Production Company
Executive Producer
Kareem Adeshina
Production Manager
Jen Woodhouse
1st AD
Luke Goodrich

Camera

Director of Photography
Sam Meyer
Focus Puller
Louis Vella
2nd AC
Asia Rose Kilgallon

Lighting/Grip

Gaffer
Sonny Horwell

Art

Art Director
Anthony Hensman

Wardrobe

Wardrobe
Janice Mahenge
Hair & Make-up
Simmi Virdee

Casting

Cast
Kya Brame

Editorial

Editor
Sam Hardy

Grading

Colourist
Caroline Morin
Colour grade company

Agent

Director's Representation

Rob Ulitski - 24th May 2021

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