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Jaijai Prince 'Devotion' by Rob Ulitski

Promonews - 19th May 2021

Promonews's own Rob Ulitski directs a lo-fi performance promo for up-and-coming pop artist JaiJai Prince.

Shot on location in Husky Studios, the video explores a dance practice fantasy, where Jai transcends the four walls of the rehearsal room, to something much more elevated and... red.

Mixing sharp styling with plenty of coloured lighting, it's a stripped-back yet effective accompaniment to the track.

Promonews - 19th May 2021

Tags

  • Performance
  • Pop

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Credits

Production/Creative

Director
Producer
Production Company
Pastel Wasteland

Other credits

Runner

Paul McArthur

BTS/ Photography

Rosalind Alcazar

Promonews - 19th May 2021

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