Promonews - 27th Apr 2021

Director Jack Brown has teamed up with Blinkink to create an animated music video for the remixed version of The Weeknd's Save You Tears’ remix, featuring Ariane Grande - a journey through the manufacturing line of The Weeknd’s own underground lair as he creates his perfect companion. Which is Ariana, of course.

The video marks a big step forward for Brown, who only kicked off his music video career last year with work for Poppy Ajudha and the delightful video for Tom Misch & Yussef Dayes' Tidal Wave. That was a boy-meets-girl story in an exotic location - and in its way, so is this one.

It begins in a sparse desert landscape before venturing deep underground to Weeknd's world cave-like factory - part-NASA, part-Willy Wonka. A head separately from a body - a running motif through the videos created for The Weeknd's hit album After Hours - appears on the conveyor of a production line. And so begins the start of the creation of the doll version of Ariana...

With The Weeknd - in his trademark scarlet lounge jacket, naturally - as the overseer to the creation, the doll becomes more and more developed. Arms, legs and a body come together, for the big reveal.

Credits

DirectorJack Brown
ProducerMatt Marsh
ProducerDom Thompson-Talbot
ProducerSami Goddard
Production CompanyBlinkink
Executive ProducerJosef Byrne
StoryboardistSav Akyüz
Character DesignJack Brown
DesignerPete Sharp
DesignerDexter Maurer
DesignerJames Neilson
AnimatorAnita Gill
AnimatorAndrew Khosravani
AnimatorEd Smith
AnimatorKatherine Spangenberg
AnimatorGaurav Wakankar
AnimatorMaki Yoshikura
AnimatorMichael Towers
AnimatorNikunj Patel
AnimatorThomas Knowler
CompositorJonathan Gallagher
CompositorPaul Cheshire
CompositorAdriano Vessichelli
EditorDavid Toba

Promonews - 27th Apr 2021

Related Content

Latest News