Rob Ulitski - 22nd Apr 2021

Daniel Brereton directs a cheerful promo for Villagers' new track The First Day. 

Embodying the refrain of the track, "The first day of the rest of your life", Brereton presents a handful of colourful characters, who are shown rediscovering the world around them. 

Especially relevant due to the fact it was filmed between lockdowns last year, the concept visualises a newfound sense of respect for the everyday, and focuses on a young girl who floats around a residential estate, before landing to experience joy in a multitude of different ways. 

Shot on film, the project has a uniquely nostalgic and universal vibe, which is enhanced by bold colour palettes and sharp styling, and wonderful performances across the board. 

PRO Credits


DirectorDaniel Brereton
ProducerJames Copson
Production CompanyAnattic
Director of PhotographySimon Plunket
Director's RepresentationAlexa Haywood at Free Agent UK
CommissionerJohn Moule

Rob Ulitski - 22nd Apr 2021

Related Content


Metronomy 'Reservoir' by Daniel Brereton

Metromomy are reunited with Dan Brereton - director of their early videos and the more recent one for Hypnose – for the video for Reservoir. And this one is different than anything …

David Knight - 8th May 2014


Daniel Avery 'Taste' by Daniel Brereton

"I don't want reveal how this is done before you watch it, so watch it first," says Daniel Brereton about his intriguing video for Daniel Avery's Taste.

David Knight - 17th Sept 2012

Latest News


Anthony Taylor 1958 - 2021

Anthony Taylor, producer of many acclaimed and award-winning commercials, most recently at Kode …

Promonews - 14 days ago


Silence signs to Spindle

Spindle have signed the director known as Silence to the company's directing roster for …

Promonews - 19 days ago